{"id":1914,"date":"2025-06-16T11:44:23","date_gmt":"2025-06-16T09:44:23","guid":{"rendered":"https:\/\/www.ppexport.eu\/getting-ready-for-summer-which-flowers-are-most-popular\/"},"modified":"2025-06-16T11:44:23","modified_gmt":"2025-06-16T09:44:23","slug":"getting-ready-for-summer-which-flowers-are-most-popular","status":"publish","type":"post","link":"https:\/\/www.ppexport.eu\/en\/getting-ready-for-summer-which-flowers-are-most-popular\/","title":{"rendered":"Getting ready for summer: which flowers are most popular?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1914\" class=\"elementor elementor-1914 elementor-1909\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0e6075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0e6075\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f91fb78\" data-id=\"f91fb78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb28fc elementor-widget elementor-widget-text-editor\" data-id=\"2fb28fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"675\" data-end=\"714\"><strong data-start=\"678\" data-end=\"714\">Why summer is a key sales period<\/strong><\/h2>\n<p data-start=\"716\" data-end=\"982\">From June to August, consumers spend more on their gardens, terraces and balconies. Summer flowers add colour and atmosphere to garden parties, weddings and the hospitality sector. Many customers are specifically looking for flowers that withstand heat and sunshine.<\/p>\n<p data-start=\"984\" data-end=\"1073\">Having a well-planned summer assortment is not a luxury \u2013 it\u2019s an opportunity for growth.<\/p>\n<h2 data-start=\"1080\" data-end=\"1129\"><\/h2>\n<h2 data-start=\"1080\" data-end=\"1129\"><strong data-start=\"1083\" data-end=\"1129\">Top 6 summer flowers for retail and export<\/strong><\/h2>\n<h3 data-start=\"1131\" data-end=\"1154\"><strong data-start=\"1135\" data-end=\"1152\">1. Sunflowers<\/strong><\/h3>\n<p data-start=\"1155\" data-end=\"1341\">The ultimate summer classic. Sunflowers stand out in any bouquet display and are loved by both end customers and business buyers. Their long stems make them ideal for large arrangements.<\/p>\n<h3 data-start=\"1343\" data-end=\"1363\"><strong data-start=\"1347\" data-end=\"1361\">2. Dahlias<\/strong><\/h3>\n<p data-start=\"1364\" data-end=\"1571\">Dahlias are on the rise, especially in mixed bouquets. They come in many shapes and colours and are perfect for the summer months. They\u2019re slightly more delicate to transport, so short supply chains are key.<\/p>\n<h3 data-start=\"1573\" data-end=\"1592\"><strong data-start=\"1577\" data-end=\"1590\">3. Lilies<\/strong><\/h3>\n<p data-start=\"1593\" data-end=\"1721\">Lilies remain strong sellers thanks to their size and scent. They are sturdy, long-lasting, and popular for weddings and events.<\/p>\n<h3 data-start=\"1723\" data-end=\"1744\"><strong data-start=\"1727\" data-end=\"1742\">4. Lavender<\/strong><\/h3>\n<p data-start=\"1745\" data-end=\"1885\">Lavender combines fragrance, visual appeal and durability. It\u2019s increasingly used in dried bouquets or as a scent accent in retail products.<\/p>\n<h3 data-start=\"1887\" data-end=\"1909\"><strong data-start=\"1891\" data-end=\"1907\">5. Gladiolus<\/strong><\/h3>\n<p data-start=\"1910\" data-end=\"2030\">A striking flower often used in larger bouquets and floral arrangements. Perfect for customers looking for bold designs.<\/p>\n<h3 data-start=\"2032\" data-end=\"2055\"><strong data-start=\"2036\" data-end=\"2053\">6. Hydrangeas<\/strong><\/h3>\n<p data-start=\"2056\" data-end=\"2193\">Popular as both a garden plant and a cut flower. Hydrangeas come in white, blue, pink and purple, and fit easily into any colour concept.<\/p>\n<h2 data-start=\"2200\" data-end=\"2243\"><\/h2>\n<h2 data-start=\"2200\" data-end=\"2243\"><strong data-start=\"2203\" data-end=\"2243\">Wholesale tips for the summer season<\/strong><\/h2>\n<ul data-start=\"2245\" data-end=\"2599\">\n<li data-start=\"2245\" data-end=\"2312\">\n<p data-start=\"2247\" data-end=\"2312\"><strong data-start=\"2247\" data-end=\"2289\">Choose varieties with strong vase life<\/strong> in warmer conditions<\/p>\n<\/li>\n<li data-start=\"2313\" data-end=\"2409\">\n<p data-start=\"2315\" data-end=\"2409\"><strong data-start=\"2315\" data-end=\"2353\">Plan ahead for holidays and events<\/strong>, such as weddings, vacations and outdoor celebrations<\/p>\n<\/li>\n<li data-start=\"2410\" data-end=\"2487\">\n<p data-start=\"2412\" data-end=\"2487\"><strong data-start=\"2412\" data-end=\"2457\">Offer a mix of volume and premium options<\/strong> to serve different segments<\/p>\n<\/li>\n<li data-start=\"2488\" data-end=\"2599\">\n<p data-start=\"2490\" data-end=\"2599\"><strong data-start=\"2490\" data-end=\"2524\">Focus on colour and atmosphere<\/strong> \u2013 emotion drives purchases, so use inspiring photos and clear descriptions<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2606\" data-end=\"2665\"><\/h2>\n<h2 data-start=\"2606\" data-end=\"2665\"><strong data-start=\"2609\" data-end=\"2665\">Summer trends: ready-to-sell sets and sustainability<\/strong><\/h2>\n<p data-start=\"2667\" data-end=\"2906\">More and more customers are looking for pre-made bouquets or curated flower sets. The story behind the product also matters: where it was grown, how it was cultivated, and whether it carries a sustainability label such as MPS or Fairtrade.<\/p>\n<p data-start=\"2908\" data-end=\"3006\">Make this information visible through tags or filters in your webshop to meet modern expectations.<\/p>\n<h2 data-start=\"3013\" data-end=\"3062\"><\/h2>\n<h2 data-start=\"3013\" data-end=\"3062\"><strong data-start=\"3016\" data-end=\"3062\">How Ppexport supports your summer planning<\/strong><\/h2>\n<p data-start=\"3064\" data-end=\"3195\">At Ppexport, we help customers across Europe build strong summer assortments tailored to their market. In our webshop, you\u2019ll find:<\/p>\n<ul data-start=\"3197\" data-end=\"3417\">\n<li data-start=\"3197\" data-end=\"3244\">\n<p data-start=\"3199\" data-end=\"3244\">Real-time overview of seasonal availability<\/p>\n<\/li>\n<li data-start=\"3245\" data-end=\"3306\">\n<p data-start=\"3247\" data-end=\"3306\">Filters for colour, flower type, season and certification<\/p>\n<\/li>\n<li data-start=\"3307\" data-end=\"3360\">\n<p data-start=\"3309\" data-end=\"3360\">Flexible deliveries, including smaller quantities<\/p>\n<\/li>\n<li data-start=\"3361\" data-end=\"3417\">\n<p data-start=\"3363\" data-end=\"3417\">Tailored advice based on your segment or customer base<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3424\" data-end=\"3474\"><\/h2>\n<h2 data-start=\"3424\" data-end=\"3474\"><strong data-start=\"3427\" data-end=\"3474\">Conclusion: summer flowers = summer success<\/strong><\/h2>\n<p data-start=\"3476\" data-end=\"3676\">Summer is the season of colour, celebration and emotion. By offering the right flowers at the right time \u2013 and presenting them in a compelling way \u2013 you can turn this season into a commercial success.<\/p>\n<p data-start=\"3678\" data-end=\"3793\">Need help selecting your summer assortment or planning your flower purchases? Get in touch \u2013 we\u2019re happy to assist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143f855 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"143f855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/g5g2wr8rscq.typeform.com\/to\/znzDLPlp?utm_source=typeform&#038;utm_medium=landingspagina&#038;utm_campaign=ENG&#038;_gl=1*5brrpr*_gcl_au*NTg5NTExNzkxLjE3NDgyNTIyNDc.*_ga*MTQzOTU3NTgyNC4xNzMwOTcxNDkz*_ga_R7ZPHQXGPB*czE3NTAwNjM1ODIkbzM4JGcxJHQxNzUwMDY0MTk1JGo1NiRsMCRoMA..&#038;typeform-source=www.ppexport.eu\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a49801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a49801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdfa464\" data-id=\"fdfa464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Summer is approaching \u2013 the ideal moment for garden centres, florists and retailers to align their assortment with customer demand. The summer season brings higher temperatures, vibrant colours and a clear preference for low-maintenance flowers with strong vase life. Those who respond to these trends are more likely to boost sales. In this blog, we\u2019ll share which flowers are in high demand during summer and how to prepare as a seller or wholesaler.<\/p>\n","protected":false},"author":4,"featured_media":740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting ready for summer: which flowers are most popular? - PPExport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppexport.eu\/getting-ready-for-summer-which-flowers-are-most-popular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting ready for summer: which flowers are most popular? - PPExport\" \/>\n<meta property=\"og:description\" content=\"Summer is approaching \u2013 the ideal moment for garden centres, florists and retailers to align their assortment with customer demand. The summer season brings higher temperatures, vibrant colours and a clear preference for low-maintenance flowers with strong vase life. Those who respond to these trends are more likely to boost sales. 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