Why summer is a key sales period
From June to August, consumers spend more on their gardens, terraces and balconies. Summer flowers add colour and atmosphere to garden parties, weddings and the hospitality sector. Many customers are specifically looking for flowers that withstand heat and sunshine.
Having a well-planned summer assortment is not a luxury – it’s an opportunity for growth.
Top 6 summer flowers for retail and export
1. Sunflowers
The ultimate summer classic. Sunflowers stand out in any bouquet display and are loved by both end customers and business buyers. Their long stems make them ideal for large arrangements.
2. Dahlias
Dahlias are on the rise, especially in mixed bouquets. They come in many shapes and colours and are perfect for the summer months. They’re slightly more delicate to transport, so short supply chains are key.
3. Lilies
Lilies remain strong sellers thanks to their size and scent. They are sturdy, long-lasting, and popular for weddings and events.
4. Lavender
Lavender combines fragrance, visual appeal and durability. It’s increasingly used in dried bouquets or as a scent accent in retail products.
5. Gladiolus
A striking flower often used in larger bouquets and floral arrangements. Perfect for customers looking for bold designs.
6. Hydrangeas
Popular as both a garden plant and a cut flower. Hydrangeas come in white, blue, pink and purple, and fit easily into any colour concept.
Wholesale tips for the summer season
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Choose varieties with strong vase life in warmer conditions
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Plan ahead for holidays and events, such as weddings, vacations and outdoor celebrations
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Offer a mix of volume and premium options to serve different segments
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Focus on colour and atmosphere – emotion drives purchases, so use inspiring photos and clear descriptions
Summer trends: ready-to-sell sets and sustainability
More and more customers are looking for pre-made bouquets or curated flower sets. The story behind the product also matters: where it was grown, how it was cultivated, and whether it carries a sustainability label such as MPS or Fairtrade.
Make this information visible through tags or filters in your webshop to meet modern expectations.
How Ppexport supports your summer planning
At Ppexport, we help customers across Europe build strong summer assortments tailored to their market. In our webshop, you’ll find:
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Real-time overview of seasonal availability
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Filters for colour, flower type, season and certification
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Flexible deliveries, including smaller quantities
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Tailored advice based on your segment or customer base
Conclusion: summer flowers = summer success
Summer is the season of colour, celebration and emotion. By offering the right flowers at the right time – and presenting them in a compelling way – you can turn this season into a commercial success.
Need help selecting your summer assortment or planning your flower purchases? Get in touch – we’re happy to assist.