Smarter cultivation through technology
In flower production, innovation starts in the greenhouse. New technologies allow growers to cultivate more efficiently, sustainably and precisely.
- Sensors and climate computers. Growers are increasingly using advanced climate systems that automatically control temperature, light, humidity and CO₂ levels. Through sensors and data analysis, these systems can optimize the growing climate for each flower variety, leading to more consistent quality and less waste of energy and water.
- LED lighting. Where previously high-pressure sodium lamps were often used, many companies are now switching to LED lighting. This technology is more energy efficient and allows for precise adjustment of the light spectrum to the needs of the plant – resulting in faster growth, better flowering and fewer emissions.
- Robotics in the greenhouse. From self-propelled carts to harvesting robots, automation is penetrating floriculture more and more. Robotic arms can harvest flowers with precision without damage, while other systems automatically weed or monitor crop health via camera technology.
Efficiency in processing and logistics
We are also seeing innovations in flower processing and distribution that improve speed, accuracy and sustainability.
- Automated sorting systems. In modern processing centers, machines sort flowers by length, ripeness and quality at lightning speed. These processes are not only faster than manual work, but also more consistent, which is essential for export markets where demands are high.
- Innovations in refrigeration technology. Flowers are fragile products. Innovative refrigeration technology, such as vacuum cooling and active temperature monitoring, ensures that flowers stay fresh during transport. This extends shelf life and prevents unnecessary spoilage.
- Smart packaging. There is increasing experimentation with packaging that extends shelf life, such as films with air filter technology or biodegradable alternatives to plastic sleeves. Not only convenient, but also sustainable.
Innovations in breeding and species development
New varieties are no longer created exclusively by traditional cross-breeding, but increasingly with the help of biotechnology.
- DNA-driven breeding. By mapping the DNA of plants, breeders can develop new varieties more specifically and more quickly. Think of flowers with a longer shelf life, better resistance to diseases or unique colors that were not previously feasible.
- Color innovations and bioluminescence. There is plenty of experimentation with spectacular color patterns and even luminous flowers. Although some developments are still in the research phase, they may eventually lead to completely new experiences, especially interesting for the cut flower market.
Sustainability as a driving force
Many of these innovations are driven by sustainability. The sector is constantly looking for ways to use less energy, water and resources without compromising on quality. Innovations such as vertical cultivation, reuse of drain water and biological crop protection play a key role in this.
At PPExport, we work closely with innovative growers who are at the forefront of flower technology. This allows us to offer our clients not only the most beautiful assortment, but also the most future-proof.
What does this mean for the customer?
Technological advances in floral technology mean:
- Better product quality: more consistent flowers with less wastage
- More sustainable assortment: produced with less environmental impact
- More availability: better predictability in supply through precision cultivation
Longer shelf life products: thanks to advanced cooling and packaging
At PPExport, we continue to invest in knowledge and technology. This is how we ensure that our customers always have access to the best the market has to offer.
📩 Want to know more about how we use floral technology in our supply chain? Get in touch or check out our product range in the webshop.