The profit opportunity of August
Many retailers underestimate the sales potential of August. But experienced buyers know: this is the time to get ahead.
Smart product choices
August purchasing focuses on plants that serve multiple customer needs:
Transitional crops: Varieties that are attractive in both summer and fall have a longer sales period.
Problem solvers: Plants for shady areas or drought-tolerant varieties are popular in warm months.
High-quality houseplants: Higher margins, especially in the run-up to the indoor season.
Wholesale tactics
Large orders in consultation with growers yield better prices.
Combining plant types in a single delivery saves on transport costs.
Sales data from previous years helps estimate the right stock levels.
Quality versus cost
Low prices are attractive, but weaker plants can lead to higher returns. Quality pays off in August — customers are more satisfied, buy more often, and you save on aftercare.
At PPExport, we offer fair prices without premium rates for premium quality. Our webshop offers transparent prices and real-time stock, so you can buy smartly and without surprises.
Ready to optimize your August strategy? Let us help you with data analysis and a customized product mix.
