In the international flower and plant trade, certifications are essential for ensuring quality, sustainability and transparency. They provide insight not only into environmentally friendly cultivation practices but also into social working conditions and product safety. For wholesalers, retailers and growers, it’s important to understand which certifications are relevant.

The flower export industry is undergoing rapid transformation. Where trade once depended on physical auctions and phone orders, a growing part of the supply chain is now digital. Online marketplaces, automation, and even blockchain are reshaping the sector. But what does this mean for growers, wholesalers, and buyers?