From auction clock to real-time platforms
Traditional flower auctions remain an important part of the trade. However, more and more growers are selling their products directly through digital platforms, such as:
Floriday – Royal FloraHolland’s digital marketplace, allowing growers to showcase their real-time inventory to exporters and wholesalers.
FloraXchange – An independent platform connecting growers with wholesalers and retailers.
These platforms provide transparency in pricing, availability, and quality. They also save time and costs, as fewer manual processes are needed and logistics can be arranged more efficiently.
Automation in the Supply Chain
At PPExport, we experience the benefits of automation every day. Here are a few practical examples:
Automated order processing: Orders placed in our webshop are directly linked to our logistics systems.
Smart picking systems: These systems ensure faster and more accurate order assembly in our warehouse.
Track & trace: Customers can follow their orders from grower to final destination, with real-time status updates.
This automation enables us to work faster, reduce error margins, and improve the overall customer experience.
Blockchain and supply chain transparency
One emerging trend is the use of blockchain technology. This allows for the entire life cycle of a product to be digitally recorded—from grower to end consumer. This adds value in several ways:
Traceability: In case of issues, the origin of a batch can be easily identified.
Quality assurance: Data on transport conditions, certifications, and handling can be transparently shared.
Sustainability: Consumers gain insight into whether a product was truly sustainably produced.
While still in pilot stages within the flower industry, we expect blockchain to play a larger role—particularly in premium and export markets.
What does this mean for you as a buyer?
Digital marketplaces and automation enable us, as a wholesaler, to operate faster, more transparently, and more customer-focused. Our customers benefit from:
Real-time availability insights
Shorter delivery times
Fewer order errors
More choice and flexibility
At PPExport, we continuously invest in technology and strong partnerships to stay ahead of these developments.
Want to experience our digital approach?
Visit our webshop: shop.ppexport.eu
